The brand ‘PSA’ was developed and trademarked by the Victorian Medical Insurance Agency Limited (VMIAL) which was incorporated in April 1926.

VMIAL’s charter is to:

• Promote insurance products for medical and dental practitioners
• Support organizations benefiting medical and dental practitioners

The Board of VMIAL reinvests funds generated from the sale of PSA branded products back into the medical and dental professions, funding education, research, and other worthwhile projects concerned with medicine and dentistry.

Some of these more recent projects include:

• The University of Melbourne PSA Scholarships. This program was established in 2004 in conjunction with Melbourne University colleges to give deserving and needy students from country Victoria a helping hand in their undertaking of medical and dental degrees. These scholarships cover all accommodation costs at a chosen university college for the first three years of their degrees. There are currently six students studying dentistry and medicine under the VMIAL Scholarship accommodation program.  Recently this program was expanded to four years in order to better suit the new format of these post graduate degrees at the University.
• The Monash University PSA Medical Science Scholarship. This scholarship covers all tuition and accommodation costs at a Monash University Residential Hall for deserving students doing the one year Bachelor of Medical Science Honours program at Monash University. There are currently two students benefiting from these scholarships. A feature of these scholarships is the students concerned taking on a mentoring role for junior medical students via tutorials and other such supervisory activities. As well as developing their leadership and technical skills, this added incentive provides an opportunity to contribute something back to the faculty.
• Travel costs for final year dental students. This worthwhile endeavour contributes to the travel costs of University of Melbourne dental students participating in a program to provide dental care to remote aboriginal communities.
• $10,000 grant to ADAVB to create a digital archive of precious historical records which are held at the Henry Foreman Atkinson Dental Museum in the School of Dental Science.
• PSA Research Fellowship at the Royal Children’s Hospital. This fellowship covered all costs associated with the employment of a full time medical position over a two year period in the department of Developmental Medicine at the Royal Children’s Hospital. The focus of this position is the advancement via clinical and research work on behavioural aspects of children and adolescents with autism.
• Sponsorship of The Victorian Cerebral Palsy Register maintained at the Royal Children’s Hospital. Now in its 5th year, VMIAL’s contribution has assisted in the significant growth of this vital database which is seen as an important resource for progressing research and analysis of children affected by cerebral palsy. A notable milestone for this Register was the decision of the State Department of Human Services to supplement funding of the Register in order to access key findings in the formulation of Government policy.